As an important urban centre in the north-west Germany, Bremen's city centre offers its visitors an attractive combination of historical ambience, a varied cultural program and a wide range of shopping opportunities.
Since 1993, CityInitiative Bremen Werbung e.V. has been active in representing the interests of the inner city business community, consisting of about 150 member companies, promoting the consistent further development of Bremen's inner city. Over the past 15 years we have managed to build up constructive cooperation between the political, administration and retail sectors and to use them for a common goal - the upgrading of the inner city location.
CityInitiative Bremen Werbung eV develops joint events, media and marketing programs in cooperation with WFB Wirtschaftsförderung Bremen GmbH, the Senate Offices and Bremen Tourist Centre (BTZ), as well as other partners, the success of which is reflected in the high number of visitors and increased sales in Bremen's city centre.